What makes a thing a thing
One page per product is what separates Amazon’s catalog from marketplaces that show a page per seller listing, and my team was the authority on whether two listings were the same item. The catalog changed constantly through a dozen intake systems, so we ran a hybrid of rules and ML over large lookup tables and search indices. I built tiered decision logic that runs the quickest, most differentiating checks first, and extractors that pull part numbers, barcodes, and brand names out of free text. When deep learning arrived I led the Hadoop and Spark pipelines that added image signals: first perceptual hashing, which caught many of the near-duplicates, then CNN embeddings. Before that I worked on an engine for long-running distributed workflows, the kind of system Temporal has since made popular.












